If you want to find out more about online privacy and cookies we have included links to relevant websites for your convenience.
Why use Google Analytics?
Google Analytics is a tool that helps website owners measure how users interact with website content so that they can improve web content and structure. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page.
The General Data Protection Regulation or GDPR is a regulation in EU law regarding data protection and privacy for all individuals within the EU and the EEA. The GDPR aims to provide control to citizens and residents over their own personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.