If you want to find out more about online privacy and cookies we have included links to relevant websites for your convenience.
Why use Google Analytics?
The General Data Protection Regulation or GDPR is a regulation in EU law regarding data protection and privacy for all individuals within the EU and the EEA. The GDPR aims to provide control to citizens and residents over their own personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
You can change your cookie consent settings at any time by accessing ‘Cookie Settings’ in the website menu. Here you can see in more detail which cookies you do not want to accept.
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Types of Cookies
These cookies are necessary for the specific functions of a website to be carried out. For example, such cookies are used when a user puts a product in the shopping cart and then continues to surf the site (or other sites) before proceeding to checkout. This means that his shopping cart is not deleted even after closing a browser window.
These cookies collect information about the behavior of users on the site and whether users receive error messages (if so, where and after which events). Loading times or the behavior of the website with different browser types are also measured with performance cookies.
These cookies are not absolutely necessary, but increase the "usability" of a website. For example, the location entered once is saved so that the respective user can immediately see this location when the page is called up again. Form data that have been entered, the size of the font or the like, can also be saved.
Advertising or targeting cookies are explicitly there to show the user advertisements that match their surfing behavior. You often notice the use of these cookies after you have been to online shops: Advertisements for this shop reappear on many websites visited afterwards, sometimes with a (deliberate) delay of a few hours to a few weeks. In online marketing, this is also called "re-targeting".